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	Provedor de dados AgEcon (3) Autor Saak, Alexander E. (2) Goeree, Jacob K. (1) Riedl, Arno (1) Ule, Aljaz (1) Palavra-chave Private Information (3) Industrial Organization (2) Marketing (2) Monopoly (2) Advertising (1) Agribusiness (1) Agricultural and Food Policy (1) C72 (1) C92 (1) Consumer Learning (1) Consumer/Household Economics (1) D82 (1) D85 (1) Demand and Price Analysis (1) Experience Goods (1) Experiment (1) Heterogeneity (1) Informative Advertising (1) Institutional and Behavioral Economics (1) Learning (1) Mais... Tipo do documento Conference Paper or Presentation (2) Working or Discussion Paper (1) Ano 2011 (1) 2010 (1) 2007 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Dynamic Informative Advertising of New Experience Goods AgEcon Saak, Alexander E.. This paper analyzes the optimal informative advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous buyers. Under certain conditions, the advertising rate first increases and then decreases over the marketing cycle with a peak occurring at the end of the introductory period when prices are low. Advertising lowers introductory prices but also shortens the period during which they are offered. Advertising raises the share of consumers who know their valuation in the long-run but not necessarily in the short-run Tipo: Conference Paper or Presentation Palavras-chave: Monopoly; Private Information; Consumer Learning; Informative Advertising; Consumer/Household Economics; Industrial Organization; Marketing. Ano: 2010 URL: http://purl.umn.edu/61326 Dynamic Informative Advertising of New Experience Goods AgEcon Saak, Alexander E.. This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the price extracts surplus from the buyers who are yet to learn their valuation for the good. We also show that even though informative advertising may temporarily raise prices and slow down the learning process, an advertising ban can reduce welfare. Tipo: Conference Paper or Presentation Palavras-chave: Monopoly; Advertising; Experience Goods; Learning; Private Information; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing. Ano: 2011 URL: http://purl.umn.edu/103536 In Search of Stars: Network Formation among Heterogeneous Agents AgEcon Ule, Aljaz; Goeree, Jacob K.; Riedl, Arno. This paper reports results from a laboratory experiment on network formation among heterogeneous agents. The experimental design extends the Bala-Goyal (2000) model of network formation with decay and two-way flow of benefits by allowing for agents with lower linking costs or higher benefits to others. Furthermore, agents' types may be common knowledge or private information. In all treatments, the (efficient) equilibrium network has a "star" structure. With homogeneous agents, equilibrium predictions fail completely. In contrast, with heterogeneous agents stars frequently occur, often with the high-value or low-cost agent in the center. Stars are not born but rather develop: with a high-value agent, the network's centrality, stability, and efficiency all... Tipo: Working or Discussion Paper Palavras-chave: Network Formation; Experiment; Heterogeneity; Private Information; Institutional and Behavioral Economics; C72; C92; D82; D85. Ano: 2007 URL: http://purl.umn.edu/9099 Registros recuperados: 3 Primeira ... 1 ... Última

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